Guided by instinct

By nature, creativity is uncontrollable. It’s an innate and primitive force, not a skill that is learned. It’s a deep curiosity, satisfied by the ability to solve problems with the mind, the heart and the soul. When it comes to brand-building, there is a belief that creativity should be informed by strategy, and a slave to data. At Carousel, we believe each of these are interdependent and allow ourselves to be guided by instinct — which is undoubtedly the source of our success, and the root of our creative process.